How to increase instagram Followers for Free
How to increase instagram Followers for Free

20 Ways to Get 10K – How to increase instagram Followers for Free

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How to increase instagram Followers for Free – This complete guide covers proven tips to gain real Instagram followers the organic way, including optimizing your profile, posting great content consistently, leveraging hashtags and engaging with your audience.

Gain more Instagram followers with an optimized profile, valuable content, strategic hashtags, contests, cross-promotion, and consistently engaging your niche audience.

Organically increase Instagram followers by optimizing your profile, posting high-quality content consistently, interacting with relevant accounts, running giveaways, and cross-promoting your account.

Table Of Contents

How to increase instagram Followers for Free Overview:

This guide covers proven tips to gain real Instagram followers organically, including:

  • Optimizing your Instagram profile with a compelling photo, bio, website link, contact info and more.
  • Posting valuable, engaging content regularly like captivating imagery, short videos, Stories, IGTV, carousels and more. Use detailed captions.
  • Strategically using relevant hashtags like popular niche hashtags and branded hashtags so you appear in searches.
  • Following and engaging with targeted accounts in your niche through likes, comments and responses.
  • Running contests and giveaways that encourage entrants to follow you and tag friends. Offer exciting prizes.
  • Cross-promoting your Instagram presence on other social media channels, emails, ads and elsewhere to reach new audiences.

The key is consistency, delivering value to your audience, and leveraging creative growth tactics. Be patient – gaining an organic following takes time. Use these tips to boost your followers.

How to Increase Instagram Followers for Free

Instagram is one of the top social media platforms with over 1 billion monthly active users. With such a massive audience, it presents a valuable opportunity to grow an engaged following for your brand, business, or personal account. But gaining followers organically on Instagram takes time, consistency, and the right strategy.

In this comprehensive guide, we’ll cover proven tips and best practices for increasing your Instagram followers without having to resort to buying followers or using engagement pods. Implementing just a few of these organic growth tactics can help boost your Instagram follower count over time.

Optimize Your Instagram Profile

One of the most important places to start when it comes to growing your Instagram following is optimizing your profile. This includes your profile photo, bio, website link, and other key profile details that introduce who you are and what types of content your followers can expect from your account.

Use an Eye-Catching Yet Professional Profile Photo

Your Instagram profile photo is one of the first things people will see when visiting your page, so you want it to make a great first impression. Have a high-quality, well-designed profile photo that represents your brand, business, or persona. Make sure your face and/or product is clearly visible. You may also want to add some text overlay to the image with your brand name or handle. Just be sure the text doesn’t dominate the photo.

A profile photo with you smiling and looking directly into the camera can help make your account seem more approachable and personable. For business accounts, incorporate branded colors, logos, textures, or other details reflective of your company into the photo. The key is finding a balance between professional yet eye-catching and engaging.

Craft a Compelling, Keyword-Rich Bio

Your Instagram bio only allows for 150 characters, so you need to make them count. Summarize who you are, what you do, and what audiences you serve in a short, compelling way that makes people want to follow you. Include relevant keywords and phrases that your target audience may search for.

For example, a health coach could have a bio like: “Helping busy moms get fit & healthy through quick home workouts and family-friendly recipes. Improve your wellness now.” Include a strong call-to-action like “Follow me!” at the end as well.

Link to Your Website or Online Store

One of the clickable links in your Instagram profile should direct followers to your website, online store, or other site you want to drive traffic to. This gives people an easy way to learn more about your products, services, content, and brand as a whole.

Fill Out Contact Options

Be sure to fill out your contact details like email and phone number so interested followers can get in touch. This also adds credibility and professionalism to your profile.

Add Location Details

Including your location or places you serve gives your account a local feel and helps people determine if your content will be relevant to them.

Create Shoppable Posts

If you are an ecommerce brand, enable shoppable posts so the products featured in your Instagram posts can be purchased directly on Instagram. This makes converting followers into customers seamless.

Overall, take the time to fully optimize your Instagram profile with all the key details highlighted above. This builds credibility and provides value to new visitors right from the start.

Post Valuable, Engaging Content Regularly

Consistency and quality are crucial when it comes to the content you post. You want to post consistently enough to remain top of mind and continuously appear in your audience’s feed, but not so frequently that you end up spamming your followers.

Aim to post at least 1-2 times per day if possible. Posting once in the morning and once in the evening tends to be an effective cadence. Mix up regular static posts showcasing your products, services, or lifestyle with Instagram Stories, live videos, IGTV longer videos, carousels, and other formats to keep things interesting.

When it comes to the content itself, you want to deliver value to your audience with each post. Provide useful information, inspiration, entertainment or other assets tailored to your specific niche and target audience.Align your visuals and captions with your brand identity and voice as well. Consistency in your overall aesthetic and messaging will make your content instantly recognizable.

Let’s explore some of the main content types to leverage on Instagram and best practices for each.


Captivating and relevant photos are a must. Show your product or service in use, share images from events, highlight user-generated content, do how-to demonstrations, or showcase influencers/customers enjoying your brand. Images should be high-quality, eye-catching in the Instagram feed, and geared to provoke likes, comments and saves.


Short videos perform exceptionally well on Instagram. Create 15-30 second how-to tutorials, product demos, behind-the-scenes footage, teasers and more. User-generated videos showing real people engaging with your brand also help connect with audiences. Go live occasionally for real-time engagement. Use IGTV for longer videos up to 10 minutes long.


Carousels or posts with multiple images and/or videos in a slideshow format are great for sharing more content without having to create multiple posts. This allows you to include up to 10 assets in one post.


Posting daily Instagram Stories gives followers a more candid, behind-the-scenes look at your brand and keeps you top of mind. Share quick videos, images, boomerangs, stickers, reactions, polls and Q&As. Leverage interactive features like questions and location stickers to engage your audience. Stories also appear higher in followers’ feeds so take advantage of them.


IGTV supports longer-form vertical videos up to 10 minutes long. This is perfect for more in-depth tutorials, thought leadership content, event coverage, employee spotlights, and other videos that require a longer runtime. Embed your IGTV videos in your Instagram profile to make them more discoverable. You can also recycle your highest-performing IGTV videos as shortened versions to repurpose content.

Shoppable Posts

Convert followers into customers seamlessly by using Instagram’s shoppable posts feature to add shoppable tags to your Instagram posts. When you tag products in your posts, followers can tap on the tags to view products and prices and proceed to checkout within Instagram.


Well-written, engaging captions are just as important as high-quality visuals when it comes to engaging your Instagram audience. Include plenty of details explaining what your post features, why it’s valuable, and how it relates back to your brand or niche. Ask followers questions to spark conversation. Add relevant branded hashtags. Check your captions for proper spelling and grammar – this adds an extra layer of professionalism.

User-Generated Content

Leverage user-generated content in your Instagram posts and Stories. This could include happy customers showcasing your products in use, brand ambassadors creating unique content featuring your company, or attendees enjoying your event. This shows social proof and makes your brand more relatable. Be sure to tag and thank the creators.


No matter what types of content you share, the goal is to provide value to your audience consistently. Craft content tailored to your niche that educates, entertains, inspires or helps solve problems for your specific target audience. Maintain brand consistency in your visual and messaging aesthetic. Leverage a variety of engaging post types and formats. Deliver value and your audience will eagerly await your next post.

Strategically Use Relevant Hashtags

Hashtags on Instagram make it easy for users to find photos, videos and accounts related to that topic or keyword. Strategically using relevant hashtags makes it much easier for users who may be interested in your brand to discover your profile and posts. There are a few key hashtag strategies to keep in mind.

Research Popular Hashtags in Your Niche

Start by researching popular hashtags in your particular industry or niche by checking out competitors’ and influencers’ accounts. Identify the most commonly used niche hashtags to incorporate into your own content. These are hashtags your target audience members are already searching for. Using a mix of highly followed niche hashtags along with some more targeted, low-competition hashtags is key.

Create Your Own Branded Hashtags

Develop your own set of branded hashtags tied specifically to your business name, popular products, promotions, events, and more. Promote these branded hashtags to your audience and encourage them to use them when posting their own content about your brand. This helps create user-generated content and an online community centered around your business.

Use Local & Event Hashtags

If you have a physical business location or are attending local events, incorporate the corresponding local hashtags like #cityname into your posts. This helps local users who may be searching those location-based tags discover your brand. Similarly, use event hashtags if you are an attendee, vendor or sponsor at conferences, festivals, and other happenings.

Avoid Spammy Tagging

Be cautious not to go overboard tagging a plethora of barely relevant hashtags just to try and game the system. Not only can this result in your account being shadowbanned, but it detracts from the user experience. Aim for 7-10 well-researched, strategic hashtags per post max. Relevance is key.

Track Performance

Use Instagram analytics to identify your highest-performing hashtags – the ones driving the most profile visits, engagement and followers. Double down on those winning hashtags while discontinuing ones that aren’t yielding results. Hashtag strategy takes ongoing testing and honing.

Follow, Like & Comment on Targeted Accounts

Interacting with other Instagram accounts, especially those in your target niche, can be an excellent source of new followers. Take time to search out and follow accounts aligned with your brand. Be sure to engage with their content through likes and value-add comments as well.

Identify Your Target Audience

Get clear on who your ideal target audience is including their demographics, interests, behaviors and other defining characteristics. Seek out accounts that align with your ideal customer avatar. An ice cream shop may want to follow accounts for fellow dessert brands, foodies who post about sweets, families, events in town and more. Identify who you want to attract and follow accounts that appeal to that crowd.

Follow Similar Accounts

Search keywords related to your niche and look through results for top accounts to follow. You can also check out who your competitors follow for inspiration. Focus on following accounts that are likely to follow you back because they may find mutual value in your content. Think industry peers, influencers, potential brand ambassadors and engaged followers.

Like and Comment Thoughtfully

Whenever you check in on the accounts you follow, be sure to like and comment on their newest posts. And not just a generic “nice pic!” comment – add thoughtful feedback specific to the post like asking a question or complimenting something you find interesting. This trains the Instagram algorithm to show your profile to those users. They will be more inclined to check out your profile and follow you back.

Don’t Follow/Unfollow

While following targeted accounts is smart, you want to avoid aggressive follow/unfollow tactics. Instagram frowns upon following accounts only to unfollow them soon after in hopes of a follow back. This approach is spammy and ineffective. Only follow accounts you genuinely want to engage with regularly.

Reply to Comments

When new users comment on your posts, make the effort to reply back and engage them. Check out their profiles and follow back if they are relevant to your target audience. Again, interacting breeds interest.

Host Contests & Giveaways

Contests and giveaways can be tremendously helpful for engaging your existing audience while also exposing your brand to new potential followers. The key is coming up with a compelling prize aligned with your niche as well as contest mechanics that encourage entrants to follow you, tag friends, and amplify your brand through their networks.

Offer Relevant Prizes

Offer prizes that appeal directly to your target audience. The prize should be something your ideal customers would find exciting and valuable. For example, a makeup brand could offer a big set of their latest makeup products or a clothing boutique could give away a $500 shopping spree. Come up with prizes your audience will be thrilled to win.

Promote Broadly

Announce the giveaway across your other social channels as well as email, ads, influencers, paid partnerships and anywhere else you have an audience. Expand the awareness beyond just your existing Instagram following to attract new followers.

Keep It Simple to Enter

The simpler you make the giveaway entry process, the more entrants you will get. Require an entry like: like this post, follow @brandname, and tag 3 friends in the comments for your chance to win. You can use a simple numbering system to assign entries based on the number of tags. The more tags, the more entries.

Check Legal Requirements

Be sure to check any laws for running contests and giveaways in your local jurisdictions. Require entrants to be of legal age and have them agree to official rules. Use a platform like Gleam to easily run Instagram giveaways in compliance with applicable legal regulations.

Announce the Winner

Let the excitement build by waiting a couple days after the entry period ends to pick the random winner and announce it. Tag the winner directly and ask them to DM you to claim their prize. This will expose your account to all of the winner’s followers.

Seasonal & Holiday Contests

Tie your contests into holidays, events and cultural moments when interest is already high. For example, a fall giveaway for sweater weather essentials or a new year dream closet makeover contest. Capitalize on seasons when people are excited to engage.

Done right, contests and giveaways can gain you hundreds or even thousands of new, engaged followers in a short period. Just be sure to space them out so you aren’t constantly promoting giveaways or your audience may tune them out.

Cross-Promote Your Instagram

While growing your Instagram following relies heavily on optimization and engagement directly on the platform, you can supplement your Instagram efforts by cross-promoting your profile and content on other social channels.

Link Instagram on Your Other Social Profiles

Add your Instagram handle to your Twitter, Facebook, YouTube, TikTok and other social media profiles to spread awareness about your Instagram presence. Encourage people to follow you on Instagram.

Share Instagram Posts on Other Networks

When you publish new Instagram posts, also share them on your other social profiles like Facebook, Twitter and LinkedIn (where image and video content tends to perform well). This exposes your content to new potential followers.

Promote Your Instagram in Emails & Ads

Include your Instagram handle on your website, blog, email newsletters, print ads, YouTube videos and any other marketing assets and channels. Promote your Instagram as the place to see exclusive content, offers, etc.

Encourage User-Generated Content Across Channels

Urge happy customers and fans to post about your business on their own Instagram accounts and tag you. Make it easy by providing sample captions and branded hashtags. A diversity of voices shows authentic engagement.

While Instagram growth does rely on direct optimization and engagement on the platform itself, cross-promoting your presence across other channels can give your brand more visibility and reach new audiences.

  • Pro Tip: Have a cohesive visual brand and aesthetic across your Instagram feed. This makes your content instantly recognizable and appealing.
  • Pro Tip: Respond to all comments and questions on your posts in a timely manner. This shows you genuinely engage with your audience.
  • Pro Tip: Contact micro or nano influencers in your niche to collaborate on giveaways. This lets you tap into their engaged follower base.
  • Pro Tip: Use Instagram Stories to give exclusive sneak peeks, deals, or content to followers. This provides incentive to follow you.
  • Pro Tip: Leverage user-generated content by reposting customers using your products. This builds authenticity and community.
  • Pro Tip: Create an Instagram content calendar to plan and schedule posts in advance. This ensures you post consistently.
  • Pro Tip: Use captions strategically to spark engagement with questions, calls to action, and geotags. Well-written captions boost engagement.
  • Pro Tip: Follow up with users who comment on your posts with a personalized thank you and follow. Interact with followers.
  • Pro Tip: Run contests requiring users tag friends for extra entries. This spreads awareness virally.
  • Pro Tip: Use Instagram Insights to identify your highest-performing posts and hashtags. Double down on what works.

How to increase instagram Followers for Free Conclusion

How to increase instagram Followers for Free – Gaining followers and growing your Instagram organically does require consistency, strategy and patience. With nearly 2 billion monthly active accounts on the platform, it can certainly take time to cut through the noise and build an audience.

The tips outlined in this guide include optimizing your Instagram profile, posting high-value content regularly, implementing hashtag and engagement strategies, running contests and giveaways, and cross-promoting your account.

Focus on genuinely delivering value, entertainment and inspiration to your niche target audience above all else. Build relationships and interact authentically with similar accounts. Be patient, consistent and strategic.

Over time, these organic tactics will help grow your audience and establish your brand presence on Instagram.

How to increase instagram Followers for Free FAQ

Q : How many times per day should I post to gain more followers?

Ans : Aim to post 1-2 times per day, varying between regular photo posts, videos, Stories, IGTV, etc. Posting too frequently can overwhelm your audience, while posting too infrequently means losing visibility. Find a balanced daily cadence that works for your niche and resources.

Q : What types of hashtags should I use to increase followers?

Ans : Use a mix of popular niche hashtags, branded hashtags related to your business, and location/event-specific hashtags if applicable. Have a combination of both high-volume hashtags as well as more targeted, low-competition ones for smaller niches. Avoid excessive tagging.

Q : How do I run an Instagram giveaway or contest to gain followers?

Ans : Come up with an exciting prize your audience would love. Create a post explaining how to enter like follow you, tag friends, use a branded hashtag, etc. Use a platform like Gleam to collect entries. Pick a winner and announce it to generate buzz. Follow legal guidelines.

Q : What tactics should be avoided when trying to gain real Instagram followers?

Ans : Avoid buying fake followers, using excessive hashtags, spamming others with comments/follows/messages, or overly promoting your account. These tactics can get you shadowbanned. Focus on organic growth by delivering value through amazing content and engagement.

Q : How long does it take to build a strong following on Instagram?

Ans : Gaining thousands of engaged Instagram followers takes consistency and patience over an extended period. Think in terms of months and years, not days and weeks. Stay committed to frequently posting quality content, using smart growth strategies, and engaging your audience. Momentum will steadily build over time.

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